Plastic Oceans UK started its mission to stop plastic reaching the ocean within a generation over 10 years ago. Our initial focus was on raising public awareness including the award-winning documentary, A Plastic Ocean. The film was lauded by Sir David Attenborough as ‘one of the most important films of our time’ that ignited mass consumer, corporate and policymaker awareness. issue. By developing globally credible behaviour change programmes, we now aim to empower young leaders and everyone across society to rethink the way we use and value plastic – to become “plastic intelligent” in all aspects of life.