Blu Hope



Founded in 2000, WRAP (Waste and Resources Action Programme) is a not-for-profit organisation working with partners in more than 25 countries.

We work in the space between governments, businesses, communities, thinkers and individuals – forging powerful partnerships and delivering ground-breaking initiatives to help create a world where resources are used sustainably.

Our priority sectors are:

  • Food & Drink
  • Plastics
  • Clothing & Textiles

Our reputation is founded on:

  • Compiling and analysing the evidence to help our partners build a case, seize opportunities and overcome challenges.
  • Ground-breaking voluntary agreements that unite organisations behind common sustainability goals.
  • Consumer campaigns that go beyond awareness – changing behaviour and empowering people to act.